Some straightforward thoughts on social media…

…from Wisconsin social media guru [no, that’s not an oxymoron!] Dana VanDen Heuvel…

“Social media is an umbrella term for online technologies that connect people through networking, according to Dana VanDen Heuvel, founder and president of the Marketing Savant Group, Green Bay.” Source: Social media connects organizations, customers | greenbaypressgazette.com | Green Bay Press-Gazette

He goes on to say…

“”The value of social media is that it connects customers to us or to each other. It’s not just a list of Web sites or things to download,” VanDen Heuvel said. “It’s about meeting people in their medium. That is really what social media is designed to help you do.”

Businesses should care about social media, because it has changed people’s expectations of what organizations do online as compared with five years ago, he said. Also, three out of four Americans use some form of social technology: blogging, micro-blogging (Twitter), social networking (Facebook), sharing videos and others.” Source: Social media connects organizations, customers | greenbaypressgazette.com | Green Bay Press-Gazette

He goes on to talk about offering unique value through your social media outposts and such practical things as how often your should update Facebook pages, etc. Follow the link to read the rest of article — it’s really good stuff…

btw, Dana’s a great speaker and I owe a lot to him in terms of my growth and development in social media over the past year. Do take the opportunity to see him speak if you ever get the chance — you can see his schedule here. When you want to talk tactics and tools for IMPLEMENTING Dana’s strategies, however, comment, call or contact me! I’ll help you put Dana’s strategies into practice…

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